Best Boy Film Club

Branding a new film club dedicated to true film geeks and lovers, this self initiated project reached out to my inner soul.

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Named in honour of those who wait to the end of the film credits, the Best Boy brand harps back to the golden era of blockbuster films. The branding celebrates and embraces the enjoyment of the films that made us head to the cinema on a Saturday night.

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To reflect this, the playful super geek logo is a B in the shape of an 8 bit pair of 3D glasses, which adapts to different genres of films.  Influenced by the glasses, the colour palette of the brand is a comic book red and blue.